Health & medical
explainer videos

Medical and health organisations have the pressure of conveying incredibly complicated information clearly and simply. And with medical explainer videos, there can be no room for misunderstanding. We must explain clearly and build trust.


Alongside You

Qwell medical explainer
video case study

Qwell wanted a medical explainer video that spoke to a different audience: those that wouldn’t ordinarily seek mental health support. Our concept aims to somewhat normalise uncomfortable emotions by making them as natural as the shifts in the weather, and showing that seeking support is as easy as grabbing your phone.


The power of words

AMR medical explainer
video case study

The team at AMR wanted an animated explainer video to promote their report which shows how much the language scientists use influences the general public’s behaviour, and in turn, outcomes. Our concept builds on the key findings of the report and showing them as concrete examples.

N&N Hospital Trust


N&N medical explainer
video case study

Oesophagectomy. You may not know what one is but from the amount of syllables alone, it’s daunting. And what the Norfolk & Norwich Hospital needed was a medical explainer video that could calmly explain this operation to those who were about to undergo it.


Patient Centric Studies

SQN medical explainer
video case study

SQN wanted an explainer video to showcase the capabilities of their new app and how health providers can create truly patient centric studies. Our concept uses their mascot owl to tell the story of how transformative their app becomes throughout clinical studies.

What’s the medical video creation process?

Our medical explainer video process is about finding the balance between creative solutions and client contributions. That way we can understand what you need and help you realise it. This synergy starts with an in-depth Discovery session and continues through every step of the process, all the way to the finishing touches.

How long does it take to create a medical explainer video?

It’s a 6-10 week process, on average. With sign-off at every stage, allowing us to explain our thinking and you to feedback where and when necessary. All to ensure the explainer video we create, performs as you need it to.

How long should my medical explainer video be?

Usually no more than 2 minutes – which is around 200 words. So we have to be sure every word counts, every visual has an impact. That way we get the message across in the best way possible.

How many amends are allowed as part of your production process?

Unlike other companies, we don’t limit amends. That way, you get a video which is right for you. And we know we can move onto the next stage, confident everything up until that point is correct.

How much does medical video production cost?

Every video is different. And budget is often dictated by the resources required. 2D, 3D, figures, abstract visuals, everything is considered and affects the cost. We recommend sending us examples of what you like. Which allows us to advise accordingly.

What’s it like working
with Curveball?

It’s an exciting experience. Tapping into your levels of expertise and injecting our own creative flare, produces some of the most amazing and sometimes surprising results.

What makes the Curveball team different?

We don’t rush the process. We take our time to ensure the job is done to our high standards. Whether that’s the words in the script or how the sound compliments the music – every facet is important to us.

On what channels can I use my medical explainer video?

Medical explainers can be used internally or public-facing. But if you want to repurpose a section of your video, we can adapt your explainer into Social Hooks: short, looping animations that stand out on social media.

Who owns the rights to my medical explainer video?

You do. All the files, assets, they’re all yours to do with as you please. And we find clients often do – repurposing our illustrations in other marketing campaigns.