Video marketing has evolved dramatically over the years, but at their core, great campaigns have the same core principals – engagement and action. To do this, we must get to the root of the challenge, how it presents itself, how our audience think and then wrap a solution in a creative wrapper. Focusing on one proposition benefit, we then design a top down advertising campaign, starting with a wide reach. As we gather the data, we can then drill down into which audience are engaging most with the content, refocusing the campaign to increase your return on investment.