Video marketing has evolved dramatically over the years, but at their core, great campaigns have the same core principals – engagement and action. To do this, we must get to the root of the challenge, how it presents itself, how our audience think and then wrap a solution in a creative wrapper. Focusing on one proposition benefit, we then design a top down advertising campaign, starting with a wide reach. As we gather the data, we can then drill down into which audience are engaging most with the content, refocusing the campaign to increase your return on investment.
It's not often you get the opportunity to run a [...]